Responsibilities:

The responsibilities for this role encompass a wide array of functions. First off, this person will be responsible for managing a team of media planning experts and digital/social activation experts. This role leads the team in connections planning across all brands, which includes ensuring plans have a clear audience-based strategy identifying consumer insights and roles of channels. This person will also be responsible for managing the multi-million media budget across the portfolio. Functions can range from identifying points of sufficiency for media by brand, guiding how to allocate investment across brands and channels, and identifying how to make ad-hoc changes based on business performance. The role will also be responsible for bringing together a multi-disciplinary team (some in-house; some at external agencies) to implement tactical media plans with excellence. Responsibilities range from stewarding the video upfront investment to ensuring all digital and social plans are delivering against the right targets and budgets. Managing our portfolio to deliver media in a timely, well-thought out and optimized fashion is crucial, as is delivering on budget. To do all of this, the person will be responsible for also managing our media agency relationship and getting them to deliver on our business needs with excellence.

This person will also be the media leader with vision – identifying new spaces to test & learn within, helping our brands manage changes in the industry (e.g., cookie deprecation, social platform safety, etc.) and identifying overarching media approaches and principles that should cascade down across the portfolio. An understanding of how to navigate, leverage and evolve biddable media is also crucial for this position. As we foster more connections with the commercial part of the business and ecommerce, this person needs to be well-versed in understanding full funnel marketing, but also precision marketing so we can deliver the right message at the right time to the right consumer. An understanding of the ecommerce, pre-shop and omnichannel spaces are a plus, as this role will need to work even more closely with the commercial, shopper and ecommerce teams to bring to life integrated plans. This is even more critical in helping our business deliver in the right way during more uncertain periods of consumer spending.

The role has also expanded to include stewardship of digital projects that transcend just media. These include embedded analytics (e.g., guiding the usage of social, search, ratings & reviews, etc.), developing and deploying fit-for-purpose content (e.g., creating a system for delivering dynamic content; alternative content models to account for agility and optimization; streamlining content development across different parts of the org), expanding the usage and application of new and different data sets, and developing the blueprint for a dynamic decision operating model.

Required: