Southern Glazer's Wine & Spirits logo

Trade Marketing Director

Location
Syosset, NY
Other
Sales
What You Need To Know

Open your future to incredible career potential. Work for an industry-leader who invests in their people. Southern Glazer's Wine & Spirits is North America's preeminent wine and spirits distributor, as well as a family-owned, privately held company with a 50+ year legacy of success. We were named by Newsweek as a Most Loved Workplace and are included on the Forbes lists for Largest Private Companies and Best Employers for Diversity.

Southern Glazer's offers a competitive compensation package with an Annual Base Salary Range of $120K - $175K/Year + an Annual 20% Bonus + an Annual $7,200 Car Allowance + Sales Incentives Eligible. This salary range is an average range for this position. In determining a final offer, the company will evaluate a specific candidate's education, skills and experience and will make an offer appropriately.

As a full-time employee, you can choose from a full menu of our Top Shelf Benefits, including comprehensive medical and prescription drug coverage, dental and vision plans, tax-saving Flexible Spending Accounts, disability coverage, life insurance plans, and a 401(k) plan. We also offer tuition reimbursement, a wellness program, parental leave, vacation accrual, paid sick leave, and more.

At Southern Glazer's, you'll enjoy an environment where continuous learning and growth are supported and experience a culture where you are respected, and your voice is heard. If you're looking to fill your glass with opportunity, come join our FAMILY.

Overview

Responsible for overseeing field marketing communication with sales force as well as leading field marketing initiatives for a portfolio. The position works closely with the supplier, activation leads, and sales lead in the Division to ensure effective brand activation and marketing amplification across the market.

Primary Responsibilities

  • Develop marketing strategic direction to drive profit and revenue share growth across the state
  • Act as "Voice of the Market" to Supplier and Brand marketing to ensure national strategies & tactics are shaped by local market insights and needs
  • Leverage resources to help portfolio management and commercial teams become experts in generating customer/shopper insights and program activations that deliver exceptional results.
  • Responsible for Incentive Program creation, communication, and administration
  • Work closely with sales team and accounts to amplify brand marketing and activation platforms
  • Partner with Business Intelligence to develop and evaluate SGWS programs that drive share growth
  • Provide templates and processes for portfolio management
  • Supplier Innovation/Incubation
    • Manage resources and process for onboarding new brands, and correspondingly
    • Manage process and resources that drive innovation brands
  • Set objectives, measure program ROI, and provide market-based insights and feedback to sales and marketing management through KPI scorecard process


Additional Primary Responsibilities

  • Partner with Business Intelligence team to provide commercial teams the tools and resources to provide the trade with the ability to be true consultants to driving their businesses
  • Lead and Manage Brand Muscle account
  • Work with Brand Muscle team and management to help produce best in class print work, selling templates, and POS
  • Perform other duties as assigned


Minimum Qualifications

  • Bachelor's degree Business, Marketing or relevant field
  • Five years of trade/customer marketing and/or sales experience
  • Proficient skills in using MS Office - Excel, PowerPoint, Outlook and Word
  • Good knowledge of Commercial Finance and Pricing practices
  • Knowledge of applicable state regulations and adult beverage market dynamics
  • Understanding of wine and spirits to include regions/varietals, product/food pairing techniques, basic production, and service
  • Continual self-education and knowledge development of:
    • New and existing trends, styles, and products within the Supplier portfolio as well as competitive brands
    • Technology platforms and E-commerce for B to C and B to B
  • Demonstrated ability to inspire, coach, and lead colleagues by example in an intense and fast-paced business environment
  • Ability to manage multiple projects/priorities on tight deadlines and maintain high level of quality output
  • Strong analytical, leadership and verbal/written communication skills
  • Ability to understand and manage budgets, profitability, and expenses
  • Overnight travel as required


Physical Demands

  • Physical demands include a considerable amount of time sitting and typing/keyboarding, using a computer (e.g., keyboard, mouse, and monitor), or mobile device
  • Physical demands with activity or condition may occasionally include walking, bending, reaching, standing, squatting, and stooping
  • May require occasional lifting/lowering, pushing, carrying, or pulling up to 20lbs


EEO Statement

Southern Glazer's Wine and Spirits, an Affirmative Action/EEO employer, prohibits discrimination and harassment of any type and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. SGWS complies with all federal, state and local laws concerning consideration of a qualified applicant's arrest and/or criminal conviction records. Southern Glazer's Wine and Spirits provides competitive compensation based on estimated performance level consistent with the past relevant experience, knowledge, skills, abilities and education of employees. Unless otherwise expressly stated, any pay ranges posted here are estimates from outside of Southern Glazer's Wine and Spirits and do not reflect Southern Glazer's pay bands or ranges.