Lead Brand Manager - Tullamore D.E.W.
Company
William Grant & Sons
Location
New York, NY
Other
Marketing
Job Introduction
Tullamore D.E.W. is one of the world's most recognized Irish whiskey brands, celebrated for its distinctive triple-distilled, triple-blend, triple-cask approach and smooth, approachable character. As we build the brand's next chapter in the U.S., we are seeking an exceptional marketer to accelerate growth, recruit a new generation of Irish whiskey drinkers, and strengthen Tullamore D.E.W.'s cultural and commercial relevance.
The Lead Brand Manager will be responsible for developing and executing the strategic vision for Tullamore D.E.W., driving consumer recruitment, expanding cultural relevance, and accelerating commercial performance across both on-premise and off-premise channels. This role sits at the intersection of brand strategy, consumer insight, integrated communications, partnerships, and commercial execution.
This is an opportunity for an ambitious, creative, and commercially minded leader to shape the future of an iconic Irish whiskey brand and help Tullamore D.E.W. win in a dynamic, highly competitive category.
Main Responsibility
The Lead Brand Manager is responsible for the development and execution of Tullamore D.E.W.'s US brand plan, translating global priorities into locally relevant growth plans that deliver volume, value, equity, and market share objectives. The role will drive consumer recruitment and cultural relevance through insight-led marketing, integrated campaigns, strategic partnerships, and compelling brand experiences that attract new luxury and premium whiskey drinkers.
Partnering closely with global teams, agencies, sales, and commercial stakeholders, the Lead Brand Manager will deliver best-in-class execution across priority channels and accounts, while effectively managing budgets and maximizing marketing ROI.
Our Ideal Candidate
The ideal candidate brings 5-7 years of brand management experience, preferably in beverage alcohol and/or luxury verticals, with a proven track record of developing brand strategies, developing and leading omni-channel communications plans, managing significant budgets, and driving commercial growth through cross-functional collaboration.
They are a strategic and commercially minded marketer who can translate consumer insights into impactful actions, balance long-term brand building with short-term business results, and thrive in dynamic, ambiguous environments. They combine strong analytical capability with an entrepreneurial mindset, bringing energy, curiosity, creativity, and resilience while remaining highly organized, self-motivated, and willing to both lead teams and roll up their sleeves to deliver exceptional work. This role based out of the New York City office has a work schedule of 4 days in office and 1 day work from home. The salary range is $142,000 - $160,000.
What we can offer you
Tullamore D.E.W. is one of the world's most recognized Irish whiskey brands, celebrated for its distinctive triple-distilled, triple-blend, triple-cask approach and smooth, approachable character. As we build the brand's next chapter in the U.S., we are seeking an exceptional marketer to accelerate growth, recruit a new generation of Irish whiskey drinkers, and strengthen Tullamore D.E.W.'s cultural and commercial relevance.
The Lead Brand Manager will be responsible for developing and executing the strategic vision for Tullamore D.E.W., driving consumer recruitment, expanding cultural relevance, and accelerating commercial performance across both on-premise and off-premise channels. This role sits at the intersection of brand strategy, consumer insight, integrated communications, partnerships, and commercial execution.
This is an opportunity for an ambitious, creative, and commercially minded leader to shape the future of an iconic Irish whiskey brand and help Tullamore D.E.W. win in a dynamic, highly competitive category.
Main Responsibility
The Lead Brand Manager is responsible for the development and execution of Tullamore D.E.W.'s US brand plan, translating global priorities into locally relevant growth plans that deliver volume, value, equity, and market share objectives. The role will drive consumer recruitment and cultural relevance through insight-led marketing, integrated campaigns, strategic partnerships, and compelling brand experiences that attract new luxury and premium whiskey drinkers.
Partnering closely with global teams, agencies, sales, and commercial stakeholders, the Lead Brand Manager will deliver best-in-class execution across priority channels and accounts, while effectively managing budgets and maximizing marketing ROI.
Our Ideal Candidate
The ideal candidate brings 5-7 years of brand management experience, preferably in beverage alcohol and/or luxury verticals, with a proven track record of developing brand strategies, developing and leading omni-channel communications plans, managing significant budgets, and driving commercial growth through cross-functional collaboration.
They are a strategic and commercially minded marketer who can translate consumer insights into impactful actions, balance long-term brand building with short-term business results, and thrive in dynamic, ambiguous environments. They combine strong analytical capability with an entrepreneurial mindset, bringing energy, curiosity, creativity, and resilience while remaining highly organized, self-motivated, and willing to both lead teams and roll up their sleeves to deliver exceptional work. This role based out of the New York City office has a work schedule of 4 days in office and 1 day work from home. The salary range is $142,000 - $160,000.
What we can offer you
- We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plan.
- Our employees enjoy a generous vacation entitlement.
- Comprehensive Private Healthcare that includes Medical, Dental & Vision
- Our employees can join our 401(k) savings plan. The company matches employees' contribution up to 5%, in addition to a Discretionary Contribution.
- Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues.
- Our Life and AD&D cover is a multiple of three times your annual basic salary.
- Product allowance so that you can enjoy our fantastic portfolio of brands with your family and friends.
- Every employee has the opportunity to claim funding each year for a charity or charities for which they have raised money, volunteered their time or personally donated.
- Learning resources to help you be your best self.