Events and sponsorships
- Build events calendar, seeking out grassroots opportunities to put Pronghorn in front of the Black community and the Spirits industry in relevant markets, negotiating sponsorships and executing contracts.
- Oversee events agency for execution, ensuring we show up consistently and flawlessly.
Creative for media & promotion
- Ensure appropriate collateral and materials are available.
- Leverage events to grow Pronghorn’s database and forge meaningful connections.
- Support strategies and tactics to get the word out about Pronghorn and drive qualified traffic to our front door.
Social media content and community management
- Work with the social media agency to build and execute a content strategy that drives engagement, while working to grow our reach and followers organically and through community outreach.
- Ensure creative is on-brand and relevant to the communities we serve and are a part of.
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups.
- Deliver reporting bi-weekly. Requires ability to understand analytics and harvest insights.
PR and thought leadership/speaking opportunities
- Lead development of creative for marketing collateral, media and promotion in tandem with creative agencies. Requires ability to provide clear briefs/direction and feedback.
Supercharging for Brands Pronghorn Invests in:
- Work with founders to provide a menu of services within brand and marketing and digital/ecommerce, including furnishing reports/outputs that will drive their business.
- Lead development of events for the founders and nurturing of the community through Pronghorn-hosted channels.
Professional Experience/Qualifications:
- Passion for Pronghorn’s mission is essential.
- Strong influencing and collaboration skills, with the ability to engage with a broad range of stakeholders.
- B.A. or B.S. required, Masters Degree in Marketing Management preferred.
- 5+ years marketing experience; agency experience, ideally in spirits or CPG; or spirits experience, ideally in brand, commercial or consumer planning.
- Self-starter with a drive for results and passion for growth. You are comfortable working in a fast-paced environment, and you’re not afraid to roll up your sleeves to get the job done.
- Strong communication and writing skills. You’re not afraid to dive in and develop the messaging if we need you to quickly draft communication.
- Ability to organize, implement and manage programs, goals, objectives, policies, procedures and resources.
Key Traits:
- Purposeful: Passion for equity, education, and social impact.
- Storyteller: Ability to communicate clearly complex ideas and simplify it for broader or less experienced audiences to inspire passion in others.
- Inviting: Value collaboration both internally and externally and working as a part of a team.
- Relationship Builder: Successful at building relationships across lines of difference that center trust and mutual respect.
- Endurance: Exhibit stamina and resilience; ability to push through adversity.
- Holistic Solution Thinking: Possesses a high level of comfort working with complex ideas where numerous sources of information must be integrated and interpreted.
- Integrity - Ability to take ownership for responsibilities and do what we say we will do no matter what.
- Self-Development: Ability to pursue a variety of venues and opportunities to continue learning and developing.
- Entrepreneurial Spirit: Ability to spot opportunities.
- Agile Advocate: Ability to adapt quickly and quickly learn; driven by the sense of urgency.