
Total Wine & More is seeking Lead, Streaming Audio Advertising to join our growing Marketing team in our Bethesda, MD office. As the Lead, Audio Buying you will be responsible for the direct buying of Digital Audio. This role will leverage creative content available and advise on direction for future content based on insights generated from Digital Audio results. The role will leverage their experience buying programmatic and direct Digital Audio, developing audience targeting parameters, and using 1st Party data to effectively reach relevant customers.
The successful candidate will be detail-orientated, ensuring that all buying parameters are executed against and issues are communicated. This is a fantastic opportunity for a passionate, organized and detail-oriented individual to leverage these components of customer-centric marketing. You will report to the Manager, Advertising - Audio & Initiatives, working with leadership in Marketing to develop Digital Audio plans that increase incremental ROAS generated.
You will:
You will come with:
We offer:
Grow with us:
Total Wine & More is the country's largest independent retailer of fine wine, beer and spirits, and we continue to grow our footprint year over year. Total Wine offers exciting and unique career opportunities across the country and in our corporate office. Our strength is our people. We have a commitment to training and career growth, all in an environment that values new ideas and teamwork. If you share our entrepreneurial spirit and a passion for providing best-in-class customer experience, take a moment to apply or learn more at www.TotalWine.com/About-Us/Careers !
Total Wine & More considers several factors when establishing compensation. Estimated salaries determined by third parties have not been validated by Total Wine & More. The exempt compensation range for this position is $64,300 - $141,200. Compensation may vary based on a number of factors including, but not limited to, market location, job-related knowledge, skills and/or experience.
Total Wine & More is an equal opportunity employer and all qualified applicants will receive consideration for employment without discrimination based on race, color, religion, national origin, sex, sexual orientation, age, marital status, veteran status, disability, or any other characteristic protected by applicable law. Total Wine & More makes reasonable accommodations during all aspects of the employment process, including during the interview process. Total Wine & More is a Drug Free Workplace.
The information provided above indicates the general nature and level of work required of the position and is not a comprehensive list of all responsibilities or qualifications. Benefits list is only a highlight of some of the benefits offered to team members; eligibility for certain benefits apply.
The successful candidate will be detail-orientated, ensuring that all buying parameters are executed against and issues are communicated. This is a fantastic opportunity for a passionate, organized and detail-oriented individual to leverage these components of customer-centric marketing. You will report to the Manager, Advertising - Audio & Initiatives, working with leadership in Marketing to develop Digital Audio plans that increase incremental ROAS generated.
You will:
- Implement all Digital Audio buying parameters, ensuring each step in the process in delivered on.
- Manage the ongoing Digital Audio media plan, including timelines for implementation and creative flighting
- Analyze and report digital audio results with recommendations to improve performance
- Propose process improvements to continually increase effectiveness of Digital Audio buying
- Directly negotiate costs with vendors
- Document Advertising metrics, and compare results to previous Digital Audio campaigns
- Propose and test concepts that drive iROAS results
- Ensure all obstacles to timelines and milestones are communicated in a timely manner
You will come with:
- 2+ years in performance marketing buying
- 4+ years of experience in advertising buying and/or advertising channel management
- Experience leveraging CRM data to target relevant customers, utilizing 1 st party and modeled (look-a-like) audiences.
- Experience with Power Point communication and Excel is mandatory
- Experience in a multi-unit retail environment is a plus
- Undergraduate degree in Business Management, Marketing or related field a plus
- Experience utilizing the full Microsoft Office suite a plus
We offer:
- Paid Time Off (PTO)
- Generous store discounts
- Health care plans (medical, prescription, dental, vision)
- 401(k), HSA, FSA, Pre-tax commuter benefits
- Disability & life insurance coverage
- Paid parental leave
- Pet insurance
- Critical illness and accident insurance
- Discounted home and auto insurance
- College tuition assistance
- Career development & product training
- Consumer classes
- & More!
Grow with us:
Total Wine & More is the country's largest independent retailer of fine wine, beer and spirits, and we continue to grow our footprint year over year. Total Wine offers exciting and unique career opportunities across the country and in our corporate office. Our strength is our people. We have a commitment to training and career growth, all in an environment that values new ideas and teamwork. If you share our entrepreneurial spirit and a passion for providing best-in-class customer experience, take a moment to apply or learn more at www.TotalWine.com/About-Us/Careers !
Total Wine & More considers several factors when establishing compensation. Estimated salaries determined by third parties have not been validated by Total Wine & More. The exempt compensation range for this position is $64,300 - $141,200. Compensation may vary based on a number of factors including, but not limited to, market location, job-related knowledge, skills and/or experience.
Total Wine & More is an equal opportunity employer and all qualified applicants will receive consideration for employment without discrimination based on race, color, religion, national origin, sex, sexual orientation, age, marital status, veteran status, disability, or any other characteristic protected by applicable law. Total Wine & More makes reasonable accommodations during all aspects of the employment process, including during the interview process. Total Wine & More is a Drug Free Workplace.
The information provided above indicates the general nature and level of work required of the position and is not a comprehensive list of all responsibilities or qualifications. Benefits list is only a highlight of some of the benefits offered to team members; eligibility for certain benefits apply.