Total Wine & More is seeking a Lead Consumer Insights Analyst to join our Customer Analytics team, supporting high-visibility workstreams across marketing, advertising spend , and promotions analytics. This role will focus on measuring and optimizing marketing effectiveness, understanding customer behavior, and improving promotional strategies to drive profitable growth. Reporting to the Sr. Manager, Customer Analytics, you will partner closely with Marketing and other teams to deliver insights that shape strategic decision-making.

You will:

• Offer comprehensive support for digital and terrestrial radio marketing initiatives, measuring and optimizing ROI
  

• Provide deep analysis and insights to enhance performance marketing (including channels like OLV, CTV, paid social, display, affiliate, email, and push)
  

• Develop, monitor, analyze and optimize promotional strategies, including loyalty, campaigns, coupons and discounts, to drive sales growth and profitability
  

• Collaborate on the maintenance of marketing mix models to understand the contribution of different channels to overall sales and customer acquisition
  

• Develop frameworks for evaluating multi-touch attribution, ensuring accurate measurement of marketing effectiveness
  

• Collaborate with key stakeholders to define and prioritize projects, ensuring that data insights align with business goals
  

• Perform in-depth customer and transactional data analysis to understand behaviors and trends related to promotions and marketing initiatives
  

• Utilize SQL for data extraction and manipulation, alongside tools such as Excel, Power BI, and Python for data visualization and insights communication
  

• Ensure data integrity and accuracy by collaborating with data engineering and IT teams on data pipelines and sources
  

• Work closely with the broader analytics and marketing teams to build standard and ad hoc reports that highlight key performance metrics
  

You will come with:

• Bachelor's degree in a quantitative field (Economics, Statistics, Data Science, Marketing, Finance, or similar)
  

• 4-6 years of experience in marketing analytics, with a focus on performance marketing channels or promotions
  

• Proficiency in SQL, Excel, and BI tools (Power BI, Tableau, or similar). Knowledge of Python or R is a plus
  

• Experience in digital and/or terrestrial radio marketing analysis is highly desirable
  

• Ability to prioritize and manage multiple projects simultaneously in a fast-paced environment
  

• Strong communication skills, with the ability to clearly present findings and recommendations to leadership
  

We offer:

• Paid Time Off (PTO)
  

• Generous store discounts
  

• Health care plans (medical, prescription, dental, vision)
  

• 401(k), HSA, FSA, Pre-tax commuter benefits
  

• Disability & life insurance coverage
  

• Paid parental leave
  

• Pet insurance
  

• Critical illness and accident insurance
  

• Discounted home and auto insurance
  

• College tuition assistance
  

• Career development & product training
  

• Consumer classes
  

• & More!
  

Grow with us:

Total Wine & More is the country's largest independent retailer of fine wine, beer and spirits, and we continue to grow our footprint year over year. Total Wine offers exciting and unique career opportunities across the country and in our corporate office. Our strength is our people. We have a commitment to training and career growth, all in an environment that values new ideas and teamwork. If you share our entrepreneurial spirit and a passion for providing best-in-class customer experience, take a moment to apply or learn more at www.TotalWine.com/About-Us/Careers !

Total Wine & More considers several factors when establishing compensation. Estimated salaries determined by third parties have not been validated by Total Wine & More. The exempt compensation range for this position is $64,300 - $141,200. Compensation may vary based on a number of factors including, but not limited to, market location, job-related knowledge, skills and/or experience.

Total Wine & More is an equal opportunity employer and all qualified applicants will receive consideration for employment without discrimination based on race, color, religion, national origin, sex, sexual orientation, age, marital status, veteran status, disability, or any other characteristic protected by applicable law. Total Wine & More makes reasonable accommodations during all aspects of the employment process, including during the interview process. Total Wine & More is a Drug Free Workplace .

The information provided above indicates the general nature and level of work required of the position and is not a comprehensive list of all responsibilities or qualifications. Benefits list is only a highlight of some of the benefits offered to team members; eligibility for certain benefits apply.