Area Manager, Breakthrough Brands- SoCal
Company
Edrington Americas
Location
Los Angeles, CA
Senior Level
Sales
- The Area Manager will spend approximately 50% of time growing the business by leading and developing a team in their region, 15% managing our distributor partners and 35% with Key accounts.
- Assist in building Edrington’s vision to become the World’s Leading Portfolio of Exceptional Ultra- Premium Spirits.
- Lead the implementation of the strategic direction for the assigned territory across all channels and segments.
- Clearly communicate the Strategic Direction and Edrington priorities to Distributor Sales Teams. Instill belief and create buy-in throughout distributor teams.
- Work effectively with Division Marketing, Commercial Finance, and Operations to deliver against the Strategic Imperatives of the organization, delivering exceptional in market results.
- Ensure optimal allocation of Edrington and Distributor resources (including LMF) against brand standards within the assigned territory.
- Develop the next breakout brand with a laser focused approach to ensure the right product in the right place with the right price and the right visibility.
- Build KPI’s, capture and report all trade and consumer interactions and activations in GoSpotCheck.
- Analyse effectiveness of activities through reporting and impact capabilities, adapt accordingly for maximum ROI.
- Brand Building: Challenge the status-quo and put the consumer at the heart of the conversation, oversee the planning and execution of the local marketing plans, support all nationally lead activities at the local level, act as an unwavering brand guardian.
- Pricing Management: Oversee the implementation and execution of the local pricing strategy, negotiate selling costs and margins, maintain an active awareness of competitive activity
- P&L Management: Deliver against depletion targets, grow brand value, manage A&P, and additional local marketing investments to deliver the annual profit plan within the territory.
- Supply Chain & Compliance: Deliver against the allocation strategy, supporting exceptional customer service, and ensure legal compliance across the assigned territory.
- Coaching & Mentoring: Provide formal and informal feedback to team members, set an example for our people.