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Senior Trade Development Director - Miramar, FL

Miramar, FL
What You Need To Know

Open your future to incredible career potential. Work for an industry-leader who invests in their people. Southern Glazer's Wine & Spirits is North America's preeminent wine and spirits distributor, as well as a family-owned, privately held company with a 50+ year legacy of success. We were named by Newsweek as a Most Loved Workplace and are included on the Forbes lists for Largest Private Companies and Best Employers for Diversity.

As a full-time employee, you can choose from a full menu of our Top Shelf Benefits, including comprehensive medical and prescription drug coverage, dental and vision plans, tax-saving Flexible Spending Accounts, disability coverage, life insurance plans, and a 401(k) plan. We also offer tuition reimbursement, a wellness program, parental leave, vacation accrual, paid sick leave, and more.

At Southern Glazer's, you'll enjoy an environment where continuous learning and growth are supported and experience a culture where you are respected, and your voice is heard. If you're looking to fill your glass with opportunity, come join our FAMILY.


The Senior Director Trade Development, Education & eCommerce would be responsible for managing all National Supplier programs, SG Proof- eCommerce and brand education.

Primary Responsibilities

  • Maintain constant communication modes between Division field sales team and supplier marketing/sales planning teams
  • Implement and drive company-wide sales strategies to achieve sales goals
  • Plan, execute and evaluate sales, promotion, and marketing programs
  • Lead and direct the Supplier Planning Initiatives, including supplier meetings, programming communication, and business review/planning meeting with SGWS leadership
  • Input, monitor and recap supplier programs on the SGWS National Corporate Calendar
  • Direct the design, planning, and implementation of new and existing marketing initiatives that align with supplier goals
  • Monitor purchasing, supplier shipment, and local delivery of assigned-supplier portfolios for incentive planning and inventory
  • Assist Commercial Finance team in the management of funds and banks as related to National Incentive Programs
  • Utilize various available analytic tools to identify local market intelligence and opportunities - consumer shifts/trends, channel dynamics, key account (NAOP/ chains) dynamics, etc.

Additional Primary Responsibilities

  • Ensure all business intelligence program tracking is accurate, timely and aligns with regional and individual state reporting
  • Develop and enhance relationships with the trade through participation in food/wine/industry related events
  • Coach, direct, and counsel team on overall performance; define expectations and monitor progress
  • Manage the planning, design, and implementation of all Proof Commerce Digital Marketing initiatives including annual budget, tactical digital program calendars and growth focused digital marketing strategies
  • Lead Digital Marketing program communications, supplier meetings and business review/planning meetings with leadership
  • Measure and evaluate ROI, sales and promotion effectiveness of all Digital Marketing initiatives for Proof Commerce
  • Identify new digital marketing opportunities through consumer trends, customer segmentation, purchasing analysis, "pairs with" strategies, etc.
  • Work with the Corporate B2C Team to drive incremental supplier brand value through new sales channels
  • Perform other job-related duties as assigned

Minimum Qualifications

  • Bachelor's degree in a related field; or an equivalent combination of education and experience
  • Seven years of relevant experience
  • Previous beverage supplier programming and price structure experience
  • Ability to manage multiple projects/priorities on tight deadlines with high quality results.
  • Budgetary and fiscal oversight/management experience.
  • Able to obtain and meet industry licensing requirements as needed
  • Presentation skills necessary to effectively communicate, update, persuade, and facilitate discussions with all levels of management
  • Strong analytical skills
  • Proficient working knowledge of computerized applications, for example, word processing, spreadsheet, database, presentation software, email, and specialized business applications software

Physical Demands

  • Physical demands include a considerable amount of time sitting and typing/keyboarding, using a computer (e.g., keyboard, mouse, and monitor), or adding machine
  • Physical demands with activity or condition may occasionally include walking, bending, reaching, standing, and stooping
  • May require occasional lifting/lowering, pushing, carrying, or pulling up to 15lbs

EEO Statement

Southern Glazer's Wine and Spirits, an Affirmative Action/EEO employer, prohibits discrimination and harassment of any type and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Southern Glazer's Wine and Spirits provides competitive compensation based on estimated performance level consistent with the past relevant experience, knowledge, skills, abilities and education of employees. Unless otherwise expressly stated, any pay ranges posted here are estimates from outside of Southern Glazer's Wine and Spirits and do not reflect Southern Glazer's pay bands or ranges.